HOW can banks attract you? What would the perfect bank look like and do to get your attention?
Of course the obvisious answer would be MONEY. Everyone would love to bank or open an account with a bank that gives free money. But lets put money aside for one second. What other ways can a bank get your attention and get you to be one of their customers? Lets start with products. Free checking, no atm fees, extended hours, better interest rates, no fees for overdraft or even give excellent customer service, etc… How can a bank better serve you? Now what about activities, giveaways, or promotions can a bank do to attract you? For example, kids events, charitity events, pens, sport bottles, food, vacation packages, gift certificates, etc… What kind of trinkets or goodies do you like to recieve from companies? So lets hear it people!! What will get your attention or attract you to start or change banks.
September 16th, 2010 at 9:41 am
Forget product…Your fee structure is too much. You segregate the ccount ccorfing to their sie nd don’t treat people the same s the brokerage house will do.
September 16th, 2010 at 10:20 am
Free checking, no atm fees, extended hours, better interest rates & no fees for overdraft – all these features combined would do it for me. I’ve been with my bank for over 20 yrs and don’t get these features. Community events just attract attention. If you don’t have the plan features, no matter what give-aways you offer, you won’t attract business.
Now are you in a rural area or city? Are you looking to attract individual accounts or business. Which according to your business model are more profitable for you? This will determine what types of give- away items you’ll want to consider.